Thursday, February 15, 2007

MySpace Wins Sex Assault Lawsuit

by Wendy Davis, Thursday, Feb 15, 2007 6:00 AM ET
A FEDERAL JUDGE IN TEXAS has dismissed a lawsuit against MySpace stemming from the sexual assault of a 14-year-old girl.
Judge Sam Sparks held that MySpace has no obligation to protect the youngster, identified only as "Julie Doe," from a crime committed by another user of the social networking site. "If anyone had a duty to protect Julie Doe, it was her parents, not MySpace," the judge wrote.
The lawsuit alleged that the teen was assaulted in May by 19-year-old Pete Solis, who had allegedly first contacted her via the site; the teen, who was 14 at the time of the alleged assault, had given her age as 18 when she created a profile. In the $30 million lawsuit, she and her family charged MySpace with negligence, gross negligence, fraud and negligent misrepresentation.
Sparks dismissed the negligence and gross negligence charges, ruling that the Communications Decency Act of 1996 protects the company from lawsuits stemming from messages that users send each other. "To ensure that web site operators and other interactive computer services would not be crippled by lawsuits arising out of third party communications, the Act provides interactive computer services with immunity," wrote the judge.
He likewise rejected the argument that MySpace was obligated to implement safety measures to prevent sexual predators from contacting minors. He added that holding MySpace negligent for failing to verify members' ages would "stop MySpace's business in its tracks."
Sparks also dismissed allegations of fraud and negligent misrepresentation, but ruled that the teen could refile those.
The youngster's attorney, Adam Loewy, said he intends to appeal the dismissal of the negligence claims to the Fifth Circuit and to refile the fraud and misrepresentation claims in California, where there are five other similar pending lawsuits against MySpace. He added that he plans to shortly file five others.

Monday, February 12, 2007

NBC Nightly News Goes HD

The network will be the first to air the evening news in high-def.

By Phillip Swann
Washington, D.C. (February 10, 2007) -- The NBC Nightly News With Brian Williams will begin broadcasting in High-Definition next month, TVPredictions.com has learned.NBC will be the first network to broadcast the evening news in HDTV. ABC and NBC now air their morning news shows in high-def.NBC sources tells TVPredictions.com that the network's Nightly News' HD debut may coincide with the launch of high-def news broadcasts at some NBC affiliates. The network is pushing their owned and operated stations to accelerate their HD news debuts.The network is also preparing to launch a high-def simulcast of MSNBC, but that is not expected until next year.

Brian Williams' evening newscast will go high-def.The sources could not confirm the exact launch date for the high-def Nightly News broadcast, but they said it would likely be mid to late March.There are approximately 30 local stations (for all networks) across the country that now produce their newscasts in high-def.

WEB SITE ATTENTION

WEB SITE ATTENTION. Now there's an index of Web sites that command the largest share of attention on the Internet. A firm called Compete Inc. compiles the list monthly based on the amount of time U.S. Internet users spend across the top 1 million Web sites. December's top 10 and their share: 1. myspace.com, 11.9%. 2. yahoo.com, 8.5%. 3. msn.com, 3.7%. 4. eBay.com, 3.7%. 5. google.com, 2.1%. 6. aol.com, 1.7%. 7. pogo.com, 1.6%. 8. facebook.com, 0.97%. 9. amazon.com, 0.67%. 10. craigslist.com, 0.64%. (Marketing Daily, Feb. 6).

Super Bowl Commercials Echo on the Web

The Super Bowl ads for Snickers were criticized for being homophobic and were quickly pulled. But they worked in one respect: Snickers.com’s share of all Web visits was almost 16 times larger than it had been a week earlier, according to the traffic-measurement firm Hitwise. Budlight.com saw its share grow by 655.87 percent. (Hitwise reports Web site traffic as a proportion of all Internet activity, rather than an absolute number of visits.)
But those sites were so small that it was easy for them to grow by huge percentages while still remaining tiny; neither had more than 0.001 percent of all traffic on Monday. The largest numbers of new visitors, meanwhile, went to Internet companies like Careerbuilder.com, which went from hosting 0.153 percent to 0.158 percent of all Web visits.
The jury is still out on whether large TV buys are worthwhile for online companies. “You’ve got a dot-com spending $2 million on a 30-second exposure to upwards of 90 million people, not all of whom are going to even have Internet access,” said LeeAnn Prescott, a research director at Hitwise. “Online advertising can be much more targeted.” ALEX MINDLIN, NYTimes.com